Een passage uit 'Planning Machine' van Morozov' (In The New Yorker uit 2014), geeft met een eenvoudig (en misschien onschuldig) voorbeeld weer hoe 'control society' werkt:
But Cybersyn anticipated more than tech’s form factors. It’s suggestive that Nest—the much admired smart thermostat, which senses whether you’re home and lets you adjust temperatures remotely—now belongs to Google, not Apple. Created by engineers who once worked on the iPod, it has a slick design, but most of its functionality (like its ability to learn and adjust to your favorite temperature by observing your behavior) comes from analyzing data, Google’s bread and butter. The proliferation of sensors with Internet connectivity provides a homeostatic solution to countless predicaments. Google Now, the popular smartphone app, can perpetually monitor us and (like Big Mother, rather than like Big Brother) nudge us to do the right thing—exercise, say, or take the umbrella.
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